The Advent Calendar School - Part Four

There is almost just a week until the Advent Calendar launches! We hope that you have made great progress with the Calendar and are looking forward to the first window opens.

In the first part of the Advent Calendar vi guided you through how to plan the calendar. In part 2 we showed you how to get many contestants, while we in part 3 wrote about design and where to share the calendar. Here in the 4th and final part we will give you some tips for the road ahead.

Still haven't bought an Advent Calendar? It is very easy to create!

Try Make Advent Calendar for free here!



More subscribers to your newsletters

Transform the email subscribers you got from the Advent Calendar into loyal customers. One tip is to send a great offer on your products to the subscribers. This generates interest and keeps people from unsubscribing from your newsletters. Now you can follow up by sending interesting newsmail regularly with information and offers.

Our program Make Newsmail is a super easy app where you can create and send newsletters. In the app you can find the same simple editor as in the Advent Calendar. It is also integrated with the calendar, to make it easy for you to transfer all the contestants of the Advent Calendar to the email list for Newsmail. To activate this function you have to upgrade your account, and then go to the editor and click Settings, then select Email Marketing. Try Make Newsmail here for free!



Segments

Divide your audience into sub-groups and your communication will be much more effective. Create segments by f. Ex. age, sex, residency, etc. In this way you will be able to provide the deals that the customer is looking for. The more information you collect about your customers - the better you will be able to communicate with them.



Social Media

Through the Advent Calendar you have received many new followers in social media. Now it is important to be visible and active in the same channels to keep your followers and get loyal customers. Remember to update your followers regularly with interesting and relevant information. Take advantage of all activity that the Advent Calendar has generated, and focus on keeping new fans.

We hope that you have enjoyed being a student at the Advent Calendar School and that you are ready for kick off next week. Good luck with this years calendar!

Check out Part 1, Part 2 and Part 3 of the Advent Calendar School!

Photography of red Christmas balls in a winter scene. Please note this is an open aperture shot with a very shallow depth of field.